Social proof isn’t just “nice to have.”
It’s one of the most powerful conversion tools you’ll ever use.
But here’s the problem: most testimonials are vague, boring, or hard to get.
Great testimonials don’t just happen—they’re requested, guided, and framed the right way.
Here’s how to collect strong, credible customer testimonials that actually move people to buy.
1. Ask at the right moment
Timing is everything. Ask too early, and they haven’t seen results. Ask too late, and the energy is gone.
The best time to ask for a testimonial is:
- Right after a quick win
- When they say something positive in a message or email
- At the end of a successful project or delivery
Look for the moment when the client feels excited—and use that momentum.
2. Make it easy to say yes
Don’t just say, “Can I get a testimonial?”
That puts the pressure on them to figure out what to say.
Instead, give them a simple structure or form that makes it effortless:
- A short set of questions
- A link to a Google Form
- Even a DM they can reply to
You can also offer to draft something for them based on what they’ve said—and let them tweak it.
People want to help. Just make it easy.
3. Ask better questions
Generic asks lead to generic answers.
If you want detailed, compelling testimonials, ask specific questions:
- What was going on before you worked with me?
- What made you decide to invest?
- What changed after using my product/service?
- What would you say to someone on the fence?
These types of prompts get real stories, not fluff.
4. Get permission to edit (and use publicly)
Sometimes customers give great feedback—but it’s long or unclear.
It’s perfectly fine to edit for clarity and flow. Just make sure you ask:
“Is it okay if I lightly edit this for grammar and space, and share it on my site or socials?”
Most people will say yes—and appreciate you making them sound polished and professional.
5. Include photos, names, or roles when possible
Testimonials with a name and face are far more trustworthy than anonymous quotes.
Aim to include:
- First name + last initial (or full name if they’re comfortable)
- Title or business name (adds credibility)
- Optional photo or logo (especially on your website)
If they’re camera-shy, a LinkedIn screenshot of their message or review can add just as much authenticity.
6. Put them where they matter
Testimonials don’t work if they’re buried on a random page.
Use them strategically:
- On your sales page, near the call to action
- In your email launch sequence
- On social media as standalone posts
- In your proposals or onboarding documents
Make social proof part of your selling system—not an afterthought.
Action Step
Identify 3–5 past or current clients who’ve had a good experience with your product or service. Reach out with a short, specific ask using guided questions. Don’t wait for testimonials to trickle in—go collect them intentionally and use them to build instant trust.
