Writing a business plan might sound intimidating—like something only “serious” CEOs or MBA grads do.
But the truth is, you don’t need a complex document. You just need a clear roadmap: what you’re building, why it matters, and how you’ll make it work.
A good business plan isn’t about impressing investors. It’s about making smarter decisions and staying focused.
Here’s how to write a simple, useful business plan—no jargon, no fluff.
1. Start with your mission
Your mission is your “why.” It gives your business meaning beyond just making money.
Ask yourself:
- What problem am I solving?
- Why do I care about solving it?
- Who benefits most from my solution?
Keep it short, clear, and human. This becomes the foundation for your messaging and direction.
2. Define your ideal customer
You can’t serve everyone—and you shouldn’t try.
Describe your ideal customer:
- Who are they (age, role, lifestyle)?
- What are they struggling with?
- What result are they looking for?
The more specific you are, the easier it becomes to build products, create content, and run marketing that actually connects.
3. Describe your product or service
Explain what you’re offering and what makes it valuable.
Focus on:
- What it does
- How it helps
- Why it’s different (or better) than other options
If you have multiple offers, list your core one first—then build from there.
4. Outline your revenue model
How will your business make money?
Include:
- Your pricing structure
- Sales channels (website, subscriptions, client work, etc.)
- Any recurring vs. one-time income sources
You don’t need full financials—just a simple explanation of how money will flow in.
5. Map out your marketing strategy
How will people find you?
List the key ways you’ll attract and convert customers:
- Social media platforms
- Content or email marketing
- Paid ads or partnerships
- Referrals or SEO
Stick to what you can realistically manage. Simple and consistent beats complex and scattered.
6. Break down your startup costs and tools
List any essential tools, software, or resources you need to get started:
- Website or platform
- Email provider
- Design tools
- Legal or accounting help
Then estimate how much your first few months will cost—and how you’ll cover those costs.
This gives you a clearer view of what you actually need to launch.
7. Set short-term and long-term goals
Decide what success looks like in the first 3, 6, and 12 months.
Your goals might include:
- Number of sales or subscribers
- Revenue milestones
- Launching a specific offer
- Growing your audience or email list
Goals give you something to aim for—and measure progress against.
Action Step
Open a blank doc and create seven simple sections using the points above. Write 3–5 sentences under each one. You’ll be surprised how much clarity you gain from putting it all on paper. A one-page plan is more useful than a 50-page doc you never look at.
