An Artist’s Curiosity Sparks a Maker Revolution
Ayah Bdeir studied computer engineering in Beirut and earned a master’s at MIT’s Media Lab, where she discovered the power of making through projects like “How to Make Almost Anything.” Inspired by early tinkering and interactive art installations, she became determined to bring electronic creativity to everyone, not just engineers.
Prototyping the Idea at Maker Faire
In 2009, Bdeir debuted an early version of her invention—small magnetic electronic modules—at Maker Faire in New York. Though the prototypes were fragile, kids lined up to try them. That raw excitement convinced her she was onto something: modular, magnet-connected electronics could make STEM intuitive and fun.
Building LittleBits as Open-Source Play
In 2011, Bdeir officially launched littleBits, creating color-coded magnetic blocks—each with a specific function like power, input, output, or logic. The building blocks snapped together easily, eliminating frustration and allowing endless creativity. From the start, littleBits was open-source, inviting users to invent, remix, and share their ideas.
Staying Education-Focused, Scaling Globally
Bdeir kept education at the center: she partnered with schools, created STEAM kits, and developed teacher training programs. Over time, littleBits reached over 20 million units in more than 70 countries. Her platform became a staple in classrooms, maker spaces, and creative homes worldwide.
Championing Inclusion and Open Hardware
Understanding STEM’s diversity gap, Bdeir designed littleBits to be gender-neutral and inclusive. Around 40% of users are girls—well above typical STEM toy averages. She co-founded the Open Hardware Summit and advocated for making electronics accessible and creative for all.
Exiting with Impact
After raising funds and winning awards, littleBits was acquired by Sphero in 2019. Bdeir transitioned her mission into new territories, continuing to champion access and creativity in technology through speaking, mentorship, and art-tech initiatives.
Conclusion
Ayah Bdeir showed that play can be a powerful tool for learning. By combining art, engineering, and open collaboration, she created littleBits—a bridge between curiosity and creation. Her journey proves that innovation isn’t just about products; it’s about inspiring the next generation to invent and explore.
